PRIVACY POLICY
(Optometry / Healthcare – A2P & HIPAA-aware)
Last updated: January 5, 2026
1. Introduction
Modern Optometry (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal and health-related information when you use our website, services, or communicate with us by phone, SMS, or email.
2. Information We Collect
We may collect the following information:
- Full name
- Phone number
- Email address
- Appointment details (date, time, location)
- Communication preferences
We do not collect full medical records through SMS or email.
3. How We Use Your Information
We use your information strictly for:
- Appointment confirmations
- Appointment reminders
- Scheduling and rescheduling
- Office-related communication
We do not use your information for marketing or promotional purposes.
4. SMS and Email Communications
If you provide your phone number or email address, you consent to receive appointment-related messages from Modern Optometry. Message frequency varies based on appointments. Message and data rates may apply.
5. HIPAA & Medical Disclaimer
SMS and email communications may not be fully secure. Please do not send sensitive medical, insurance, or diagnostic information via text message or email.
6. Data Sharing
We do not sell, rent, or share personal or health information for marketing purposes.
We may share limited data only with trusted service providers (such as SMS or email providers) solely to deliver appointment communications.
7. Data Security
We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access or disclosure.
8. Data Retention & Deletion
We retain personal information only as long as necessary for appointment management and legal requirements.
You may request data deletion by contacting us at: [email protected]
9. Your Rights
You may request:
- Access to your information
- Correction of inaccurate data
- Deletion of your data
10. Contact Information
Modern Optometry
1104 E. Colorado St., Glendale, CA 91205
(818) 500-8008
Email: [email protected]
SMS MESSAGING POLICY / DISCLOSURE
SMS Communication Policy
By providing your phone number, you consent to receive SMS messages from Modern Optometry related to:
- Appointment confirmations
- Appointment reminders
- Scheduling updates
Message frequency: Appointment-based
Message & data rates may apply
Opt-Out
You may opt out at any time by replying STOP.
For help, reply HELP or contact us at 818-500-8008.
SMS messages are not used for marketing or promotional purposes.
TERMS OF SERVICE
1. Use of Services
By using our website or booking services, you agree to these Terms of Service.
2. Appointment Scheduling
Appointments booked online are requests and may be confirmed or modified by our office.
3. Communications
By providing contact information, you consent to receive appointment-related communications via phone, SMS, or email.
4. Medical Disclaimer
Online communications are not a substitute for professional medical advice, diagnosis, or treatment.
5. Limitation of Liability
Modern Optometry is not responsible for delays or failures in message delivery caused by carriers or technical issues.
- Changes to Terms
- Contact
We may update these Terms at any time. Updates will be posted on this page.
Questions regarding these Terms may be sent to [email protected].
TERMS OF SERVICE
Last updated: January 5, 2026
1. Acceptance of Terms
By accessing or using the website, services, or communications of Modern Optometry (“we,” “our,” or “us”), you agree to be bound by these Terms of Service. If you do not agree, please do not use our services.
2. Services Provided
Modern Optometry provides optometry and vision-related healthcare services, including appointment scheduling, confirmations, reminders, and general office communications.
Information provided through our website, SMS, email, or phone is for administrative and scheduling purposes only.
3. Appointment Scheduling
Appointments requested online, by phone, or in person are subject to availability and confirmation by our office.
We reserve the right to reschedule or cancel appointments when necessary and will make reasonable efforts to notify patients.
4. Communications Consent
By providing your phone number or email address, you consent to receive appointment-related communications from Modern Optometry including:
- Appointment confirmations
- Appointment reminders
- Scheduling or rescheduling notices
Message frequency varies based on appointment activity. Message and data rates may apply.
These communications are transactional only and are not used for marketing or promotional purposes.
5. Opt-Out and Assistance
You may opt out of SMS communications at any time by replying STOP.
For assistance, reply HELP or contact us directly using the information below.
6. Medical Disclaimer
Communications via website forms, SMS, or email are not a substitute for professional medical advice, diagnosis, or treatment.
Please do not send sensitive medical, insurance, or diagnostic information via text message or email.
7. Privacy
Your use of our services is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal and health-related information.
8. Limitation of Liability
Modern Optometry is not responsible for delays, delivery failures, or message interruptions caused by mobile carriers, service providers, technical issues, or circumstances beyond our control.
9. Modifications to Terms
We may update these Terms of Service at any time. Updates will be posted on this page with a revised “Last updated” date. Continued use of our services constitutes acceptance of the updated terms.
10. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the state in which Modern Optometry operates, without regard to conflict of law principles.
11. Contact Information
If you have questions regarding these Terms of Service, please contact us:
Modern Optometry
1104 E. Colorado St., Glendale, CA 91205
(818) 500-8008
Email: [email protected]
